As one of the three nominees for the Customer Experience Professional of the year, Fedosja gave a presentation about the research she has done into how Perplex can ensure that customers continue to choose Perplex as a strategic digital partner. After presenting her plan, she was named Customer Experience Professional of the year by the jury.
Fedosja: "I have researched what it takes to continue working for these customers. In other words, how do we ensure that they continue to choose Perplex as a strategic digital partner, now and in the future. I have analyzed Perplex, talked to customers 1-on-1 and gained a lot of (new) insights. The strategy that I have developed focuses on strengthening the brand experience, adding processes in the collaboration and anchoring the relationship."