Digital team as a service

Team effort with a plan

At the same time, Athlon's house style evolved and Perplex translated it into a new digital brand guide. Parallel to this, the right content strategy was also developed, so that the right functionalities and content were developed and the parts on a page really contribute to Athlon's target group. The central question and focus are the challenges of the target group and the added value of Athlon in this regard. Answering these questions in the form of evidence and in an appropriate tone-of-voice ensures that the brand is presented strongly visually and substantively.

Being able to use (further) developments such as personalization, marketing automation and the offer of lease and used cars makes Athlon's multifunctional platform a sustainable investment that allows the lease company to continue to lead the way in the market. And countries learn from each other through benchmarking how they can best achieve their target groups and objectives. The sites, the digital marketers from the countries and Athlon & Perplex continue to reinforce each other.