Findability & authority
What started with a single knowledge website grew into a knowledge web of 7,500+ articles spread over more than 15 websites. All websites with valuable and interesting content, but not valuable in the right way for the online findability and authority of Dirkzwager as a legal and tax service provider. The domain dirkzwager.nl had low authority and contained little substantive content. If a visitor ended up on one of the knowledge websites, he or she was not immediately able to make the link with the large law firm Dirkzwager.