The beating heart of your tools

We touch and convince with a real message

Content is not just the content of a website or newsletter. With the latest techniques, appealing designs and a relevant message you will really touch your target group. In a content and communication strategy we explain your brand, bring out the brand values and outline the unique brand identity of your organization. This is the starting point for the message with which you will bind the target group to your brand.

The real message

How do you not only come across as believable, but are you? Your brand has to be solid for this. We therefore always build brands from the brand (values) house. This technique helps to test each utterance; does it match the brand values and do you communicate consistently and reliably?

You only really succeed in reaching and connecting the target group if you have a unique brand identity and convey it in the right way. By examining the brand identity, knowing who the target group is (and, if possible, also speaking to that target group) and making a zero measurement of the current content, we have all the insights that will help us realize a content (marketing) strategy.

Content and marketing work together

Ideally, the strategy goes hand-in-hand with the marketing strategy and integrates the two. With relevant landing pages that are linked to online marketing campaigns we focus on the highest possible conversion and with content marketing we interact with your target group. With this we build a strong brand or profile your organization as an authority within a certain field. By using content marketing in addition to your online marketing strategy, you make it easier to achieve your commercial objectives.

A suitable form for every message

What information do you want to tell and how do you best serve the target group? Our content specialists think along about which content form best suits the message you want to tell and they are also happy to implement it for you! Always together with the colleagues who are responsible for the realization of the website or the implementation of online marketing, so that expressions and resources always reinforce each other.

Writing for the target group and the search engine (SEO) is in the DNA of our marketers. When creating content, we combine these expertises, so that the content is not only visible, but also found. That goes beyond using the right search terms; Determining the correct form also plays a major role. Have you ever noticed that Google gives you different results for different search queries? Texts, images, Google Maps listings, videos: 'the right content' has a varying form.

Total customer experience

All expressions, both online and offline, must appeal to the target group and must match the (brand) values of the organization. By providing insight into all contact moments, measuring appreciation and specifically aiming for improvement, you work towards Total Experience; brand experience at its best, based on customer and employee appreciation.

Total Experience Model

We use our Total Experience Model for this, which shows customer journey, touchpoints and key moments at a glance, supplemented with (real-time) insight into employee and customer appreciation. The model provides concrete tools for improving the customer journey, with customer appreciation as the most important indicator.

More about our Total Experience Model

Interested?

Is your organization ready for a (new) content marketing strategy? Leave your details and Esther will contact you.

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