Getting you there
Athlon already knew that they can expect not only implementation but advice and inspiration from Perplex. But there was a lot to be done when it comes to their digital presence. The first step was performing an extensive international survey. Among the most essential questions were: What’s the status of Athlon’s international digital department? How does Athlon’s digital performance per country look like? What kind of resources are already available and how can they be further utilized?
This inspired the idea to develop a simple and intuitive platform which can be used for all countries and languages. A platform that also supports the marketing team by offering inspiration and advice. A platform that meets all the legal and IT requirements. A platform which offers a great range of possibilities with optimized costs.
As a beginning, it was necessary to modernize the international website Athlon.com keeping in mind the end goal: the follow-up seamless implementation for all available countries.
"Tailor-made, dynamic and 100% Athlon"