Specsavers.nlYear after year more profit from the internet
Wearing glasses, contact lenses or hearing aids? Chances are you made an appointment online for one of their stores at Specsavers.nl. For Specsavers, Perplex deploys online marketing and landing pages to generate leads.
Customer journey framework
All movements are linked to our customer journey framework. An example: a visitor has viewed frames in the gallery, but did not make an appointment at any of the stores? By advertising with an appropriate offer and a referral to a conversion-oriented page, the target audience can yet be convinced to visit Specsavers.
Search engine and email marketing
Important source of - combined the most - visits and conversions is search engine marketing. SEA-campaigns and Search Engine Optimization are cleverly matched. Ads on the search and display network will be shown to new and existing visitors to Specsavers; the latter using remarketing. Does a lead result in making an appointment with a customer? Hundreds of thousands of customers are informed through weekly updates via email marketing.
A brand new homepage
Binnen Specsavers International heeft Nederland een voorlopersrol verworven. Het is de testmarkt geworden bij ontwikkeling van een nieuwe homepage. Research, blueprints en usability-tests zijn de basis voor een design waarin ieder element, de grootte, de vorm en inhoud tot in het kleinste detail is onderbouwd.
The customer is always right
Specsavers recognizes the value of user research. Together we inspect various data sources and conduct qualitative user research. Thus, we identified some 100 results, based on interviews and usability tests. Analysis of these pluses, bottlenecks or striking features provides concrete advice for improvement.
Usability test results determine future developments for a smooth user experience at Specsavers' websites and the on-line booking of appointments
By using campaign pages and effective internet marketing, special attention is given to some bicycle sectors. Furthermore, to be able to conduct the optimal online campaign there was soon need for the development of a new Gazelle.nl. Currently the site is supported structurally by a wide range of online marketing tools and we are working daily to provide an ever-stronger mix.Read about this case